What are the differences between a Public Cloud and a Private Cloud?

Public cloud vs Private cloud image

Are you tired of relying on public cloud services that compromise your privacy and security? Do you want to take control of your data and ensure maximum protection? If so, private cloud services could be the solution you're looking for. In this comprehensive guide, we'll explore the differences between public and private cloud services and how the Amber line of products can help you take advantage of a private cloud for your personal and professional needs.

Public Cloud Services vs. Private Cloud Services:

In its simplest, a private cloud is a service that is completely controlled by a single organization or person and not shared with others. While a public cloud is a subscription service that is also offered to any and all customers who want similar services. Public cloud services, such as Google Drive, iCloud, and Dropbox, are accessible to anyone with an internet connection.

These services are owned and operated by third-party companies, and you must trust them to keep your data secure. While public cloud services may seem convenient, they come with several drawbacks, including limited storage space, subscription fees, and the risk of data breaches.

On the other hand, private cloud services are owned and operated by individuals or organizations, allowing for greater control over data management and security. With a private cloud, you can store and access your data locally, without sacrificing privacy or security. Private cloud services are ideal for personal and professional use, allowing you to store and share files with ease while ensuring maximum protection.

Main advantages of private cloud are:

  • Full control over hardware and software: Private cloud owners are free to purchase the hardware and software they prefer, vs. the hardware and software from cloud providers.
  • Freedom to customize software: Private cloud owners can customize their cloud in any way they want and can customize software as needed with add-ons.
  • Greater visibility into security and access: Private cloud owners are their own administrators and can customize who gets access to data.
  • No subscription costs. Private cloud customers own their equipment outright, so they aren't forces to pay recurring fees that Public Cloud companies charge.

Disadvantages of a private cloud are:

  • Difficult to setup. Private clouds *normally* require lots of hardware and software customization to setup.
  • Limited disk capacity. Your private cloud can only offer as much space as your hardware allows.

That's where Amber comes in.....

What is Amber?

The Amber line of products are private cloud devices designed to give you back control over your digital life. Disadvantages of setting up a private cloud have been solved with Amber: they are easy to setup, and disk capacity can be easily expanded on the fly!

With Amber X and Amber Pro, all your photos, videos, and files are stored safely and securely in your home or office, rather than being stored on a third-party server. The Amber iX app, available for mobile and desktop, allows you to access, backup, synchronize, stream, and share your data from anywhere.

Amber offers several advantages over public cloud services, including:

  • Maximum privacy and security: With Amber, you're in control of your data, and your information is never stored on a third-party server.
  • No subscription fees: Unlike public cloud services, Amber is subscription-free, saving you money in the long run.
  • Easy setup: Amber is easy to set up, allowing you to start using your private cloud service quickly and easily.
  • Increased storage capacity: With Amber, you can pair external storage drives to increase capacity and take advantage of smart storage features.

How Amber Protects Your Privacy

Privacy is a top concern when it comes to cloud services, and Amber takes privacy seriously. Your data is stored locally on the Amber device, rather than being stored on a third-party server. This means that you're in control of your data, and you don't have to trust a third-party company to keep your information secure.

In addition to local storage, Amber uses encryption to provide an extra layer of protection for your data. Encryption ensures that your data is unreadable to anyone who doesn't have the key, providing maximum security for your personal and professional information.

Features of Amber

Amber offers a range of features that make it an ideal choice for personal and professional use. Some of the features of Amber include:


Amber allows you to automatically backup images from one or multiple mobile devices, freeing up limited storage space. The Amber iX app is compatible with both Android and iOS, so you're not limited to one manufacturer's solution. You can also backup and share desktop files, keeping your most important files backed up in an additional location and making them available to share from your own personal cloud.

Remote Access and Sharing

With Amber, you can access your files from anywhere in the world and grant access to just the people you choose. This feature is ideal for sharing files with family members or coworkers, allowing you to connect more than one mobile or desktop device.

Artificial Intelligence

Amber uses artificial intelligence to organize images and remove duplicates. With facial and object recognition powered by AI, you can quickly and easily organize and clean up your files without sacrificing privacy.

Media Streaming

Amber allows you to get your media and memories off your device and onto the screen to enjoy with Chromecast, DLNA, and HDMI connectivity. Amber works behind-the-scenes to ensure you get a smooth stream on almost any network, making it easy to enjoy your media at home and on-the-go.

Software Expansion

The Amber Pro takes private cloud one step further. With Amber Pro, there is built in support for Docker, allowing you to run and host a variety of software product and run them as a private server. Some of these applications include Wordpress, Kodi, Odoo, Plex, and hundreds of other options! Running a small business with an Amber Pro is an excellent alternative to the many subscriptions your would normally have to pay for.

How to Get Started with Amber

Getting started with Amber is easy and straightforward. Here are the steps to follow:

  1. Purchase an Amber device from the Amber website or one of our authorized retailers.
  2. Follow the guided setup to get your private cloud up and running quickly and easily.
  3. Download the Amber iX app for mobile and desktop and start accessing, backing up, synchronizing, streaming, and sharing your data.


If you're looking for a secure, subscription-free, and convenient way to store and access your data, private cloud services could be the solution you're looking for. With Amber X and Amber Pro, you can take advantage of a personal cloud that offers maximum privacy and security while providing all the features you need to store, share, and stream your data. Getting started with Amber is easy, and you'll enjoy the peace of mind that comes with knowing your data is secure and protected. Get started today and take control of your digital life.

A mother, father, and child viewing photos hosted on an Amber device.

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