Amber Wins Red Dot Design Award

AmberPRO with Red Dot Award logo

On Monday 3/25, Amber - the world’s first All-in-one AI-powered smart storage platform, announced receiving top honors for the 2019 Red Dot Award: Product Design and 2018 Tech Trailblazer Awards. These awards celebrate innovative companies and transformative startups that are breaking new ground in technology and design, providing further validation ahead of Spring 2019 shipping date.

Amber was founded by Pantas Sutardja, Ph.D., a pioneer of digital storage and Marvell Technology Group co-founder. After leading Marvell to over $3B in annual revenue as CTO, he created Amber so modern consumers can conveniently share and store photos, video and data while keeping their data safe in their own hands.

Rather than relying on third-party servers, LatticeWork created a Personal Hybrid Cloud platform that lets users remotely access all their digital assets that are saved and organized locally. Amber includes a high-speed wireless router to enable faster, quicker and seamless access to all digital files. The company’s unique technology gives individuals full control, security, and ownership of their data along with easy-to-use features and multi-layer protection. The device’s minimalistic design puts secure data storage front and center and makes data privacy the latest home accessory.

“The pervasive use of mobile technology creates an unprecedented amount of personal information being backed up to public clouds beyond the control of users,” said Sutardja. “We set out to build a design-driven brand that humanizes technology and makes it accessible for everyday consumers - not just the tech-savvy. To be recognized by both the Red Dot and Tech Trailblazer awards is a tremendous validation of our innovative, all-in-one approach.”

Amber is the latest innovation from Sutardja, the serial entrepreneur with more than 300 patents related to semiconductor and storage system technologies.

Since launching in June 2018, Amber sold out its initial manufacturing run slated for shipment in spring 2019 and released a second batch available for delivery soon after. The company itself has grown significantly as well, expanding its workforce by more than 50 percent fueled by a recent $13 million Series A round from Tyche Partners and strategic partners.

Amber is available, starting at $549.99 and can be ordered online at:

About Amber:

Amber is the flagship product by LatticeWork, and is the first-ever, AI-powered smart storage platform. Amber allows users to safely backup, store and organize their digital data in the privacy of their own home while being able to access and share remotely with Amber’s Personal Hybrid Cloud. Additional features include Camera roll auto backup, AI-assisted facial recognition search, video streaming, TV casting, remote sharing and access, multi-user support and multi-device file synchronization.

About Red Dot Design Awards:

Red Dot stands for belonging to the best in design and business. Our international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

About Tech Trailblazers:

Tech Trailblazers is a new concept in awards, designed explicitly for smaller businesses and startups that are less than six years old and at C-series funding or below. The awards recognize startup innovation. The awards seek to recognize true innovators in the following enterprise technology and other areas: AI Trailblazers, Big Data Trailblazers, Cloud Trailblazers, Containers Trailblazers, Developer Trailblazers, Female Tech Trailblazers, FinTech Trailblazers, IoT Trailblazers, Male Tech Trailblazers, Mobile Technology Trailblazers, Security Trailblazers, Storage Trailblazers, The Firestarter Award